Rockelo

Legal

Privacy Policy

This policy explains how Rockelo collects, uses and protects information when you use the mobile app or this website.

Last updated: 29 September 2026
In short: Rockelo processes the photos and information needed to identify stones, maintain your collection, support the app and manage access to premium features. Stone images may be sent to service providers that perform AI or image analysis on our behalf.

1. Data controller

Rockelo is operated by Ads Station Ltd, 152, Office 9, Triq In Naxxar, San Gwann, SGN 9030, Malta. Ads Station Ltd is the controller responsible for the processing described in this policy.

Privacy questions and requests can be sent to support@rockelo.com.

2. Information we process

Photos and identification content

When you scan or upload a stone, we process the image and related request data so the service can suggest an identification, provide stone information and, where available, an estimated value.

Collection data

If you save a result, we may process the stone name, images, notes, favourites and other information you choose to add to your personal collection.

Device and usage data

We may collect technical information such as app version, operating system, device identifiers, IP address, crash data, diagnostics and interactions with features. This helps us secure, maintain and improve Rockelo.

Subscription information

Apple App Store or Google Play processes your payment. We may receive limited transaction information, such as subscription status, product type and renewal or expiry status, but we do not receive your full card details.

Support data

If you contact us, we process your name, email address, message and any attachments or diagnostic details you choose to provide.

3. Why we use information

Depending on the context and applicable law, we process information to:

  • provide stone identification, information, valuation estimates and collection features;
  • perform our contract with you and confirm premium access;
  • respond to support, privacy and legal requests;
  • keep Rockelo secure, prevent misuse and troubleshoot errors;
  • understand and improve performance and user experience;
  • comply with legal obligations and protect our rights; and
  • send optional communications where you have consented.

Our legal bases may include performance of a contract, consent, compliance with legal obligations and our legitimate interests in operating and improving the service.

4. AI and image analysis

Rockelo uses automated systems to analyse images and generate likely identifications and related information. The system can be wrong, especially when a specimen is blurred, partially visible, treated, rare or visually similar to another stone. Do not rely on Rockelo for safety-critical, scientific, medical, legal or high-value purchasing decisions.

5. Service providers and sharing

We may share information with providers that help us operate Rockelo, including cloud hosting, AI and image-processing, analytics, crash reporting, customer support and security providers. These parties process information under contractual or legal safeguards and only for defined purposes.

Apple and Google independently process store transactions under their own privacy terms. We may also disclose information when required by law, to protect users or the service, or in connection with a corporate transaction.

Some providers may process information outside your country. Where required, we use recognised transfer safeguards.

6. Retention and security

We keep personal data only for as long as necessary for the purpose for which it was collected, including to provide the service, maintain your collection, resolve disputes and meet legal obligations. Retention periods can vary by data type and account status.

We use reasonable technical and organisational safeguards designed to protect information. No service can guarantee absolute security, so please protect your device and account credentials.

7. Your privacy rights

Depending on where you live, you may have rights to access, correct, delete or receive a copy of your personal data; restrict or object to certain processing; withdraw consent; and complain to a competent data protection authority.

Send a request to support@rockelo.com. We may need to verify your identity before completing it. You can also manage camera, photo and notification permissions in your device settings.

8. Children

Rockelo is not intended for children below the minimum age required to consent to digital services in their country. If you believe a child has provided personal information without appropriate permission, contact us.

9. Changes to this policy

We may update this policy to reflect changes to Rockelo, our providers or legal requirements. We will post the revised version here and update the date above. Where required, we will provide additional notice or request consent.